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Internal Referencev2.x

Euraika Brand

Sovereignty over convenience. Capability over claims. Engineering over shortcuts.

European engineering confidence — clean, precise, spacious, trustworthy.

Brand Colours

Two colours define Euraika. Everything else is a product colour or a utility shade.

Euraika Blue

#073455

Primary brand colour. Buttons, headers, identity. This IS Euraika.

Euraika Gold

#E9C819

Accent colour. CTAs, highlights, key metrics. Use sparingly — it's a signal, not a background.

Product Colours

Each product has its own primary colour. These override the corporate blue on product-specific pages.

Aegis

#1C86C8

Cerberos

#06b6d4

Hermes

#CC9933

Hades

#6366f1

Euraika Flow Gradient

Use for hero areas, banners, large surfaces, or subtle dividers. Do not place body text directly on the gradient without a solid overlay.

CSS
background: linear-gradient(35deg, #073455 0%, #094668 55%, #E9C819 100%);

Product Family

Six products. One coherent visual language.

Euraika

Navy
#073455

Parent Brand — AI & Compliance Intelligence

Sovereign European AI, trustworthy by design.

Aegis

EU Blue Mid
#1C86C8

Compliance Command Center

AI-assisted compliance monitoring for NIS2, DORA, GDPR, and the EU AI Act.

Cerberos

Cyan
#06b6d4

Threat Intelligence

Real-time threat detection and intelligence for European organisations.

Hermes

Gold
#CC9933

AI Model Deployment

Sovereign model hosting and deployment infrastructure.

Hades

Indigo
#6366f1

Cloud Security / CNAPP

Cloud-native application protection for modern infrastructure.

RunBiz

TBD
#94a3b8

Under development

Under development.

Product Personalities

Each product has a distinct visual identity, motif, and personality applied through its CSS theme class.

Aegis

Compliance Command Center

AuthoritativePreciseSystematicTrustworthyInstitutional

Aegis uses a clear, authoritative blue palette — evoking institutional trust and regulatory precision. The blue signals structure, rule of law, and systematic control.

Command & Control — dashboard grids, status indicators, framework badges

Cerberos

Threat Intelligence

VigilantTechnicalAlertFastRelentless

Cerberos uses alert cyan — high-visibility, technical, immediate. The palette is inspired by terminal interfaces and security operations centres. Danger is implied without alarm.

Vigilance — radar sweeps, heat maps, network graphs, threat feeds

Hermes

AI Model Deployment

WarmSophisticatedFastCraftedReliable

Hermes draws on warm gold — knowledge, craft, and the ancient association with messengers and movement. The palette is warm but refined, suggesting premium infrastructure.

Flow & Delivery — pipelines, data streams, model inference paths

Hades

Cloud Security / CNAPP

DeepPowerfulInvisibleFoundationalCalm

Hades uses deep indigo — the colour of deep infrastructure, invisible layers, and the foundation everything else rests on. Calm power, not aggression.

Depth & Foundation — cloud layers, infrastructure maps, policy graphs

Logo Usage

Do

  • Use full-colour logo on white or off-white backgrounds (primary usage)
  • Use monochrome white logo on dark backgrounds (Blue, Charcoal, or Night Black)
  • Maintain minimum clear space equal to the height of the letter 'E' in the wordmark
  • Always use approved master files — never recreate or redraw

Don't

  • Stretch, compress, or alter proportions
  • Place on busy photography or noisy patterns
  • Change logo colours or add effects (shadows, glows, outlines)
  • Use the logo below minimum size (24px height for digital)

Tone of Voice

Principles

  1. 1Factual over reassuring — describe capabilities, not feelings
  2. 2Explicit responsibility — always state who is responsible
  3. 3European by design — rooted in European institutional values
  4. 4No theatre — compliance or otherwise
  5. 5Explain how it works, not just that it works

Style

  • Active voice
  • One idea per sentence
  • Short to medium sentence length
  • Technically accurate, clearly explained
  • Calm, professional, unembellished

Banned Phrases

These phrases are permanently off-limits across all Euraika communications.

Banned patternWhy it failsUse instead
AI-poweredObscures how technology worksAI-assisted [function]
Fully compliantCompliance is continuous, never completedSupports ongoing compliance with...
Peace of mindImplies responsibility has been outsourcedClear oversight of your obligations
We take care of everythingHides who is accountableWe provide tools for your team to...
Revolutionary / Next-genHyperbolic, unverifiablePurpose-built for European organisations
Guaranteed complianceLegally and ethically impossibleStructured compliance support
Set it and forget itContradicts operational realismContinuous monitoring and alerting
Industry-leadingVague superlative with no evidenceState specific capability or metric
Before it's too lateFear-based marketingState regulatory facts neutrally
Cutting-edge / Best-in-classEmpty marketing languageDescribe specific advantage
Seamless / EffortlessUnderstates real workStreamlined
Our AI handles everythingImplies AI replaces human judgementAI-assisted [function] with human oversight
Enterprise-grade AIMeaningless qualifierSelf-hosted, governed, auditable

Colour Discipline (70/25/5)

70% neutrals (white, charcoal, grays), 25% Blue tones (Euraika Blue, Teal), 5% Gold accents (CTA, key highlights, important metrics).

Do

  • Use Gold as a signal: primary CTA, key highlights, important metrics
  • Let Blue carry the brand — it should be the dominant colour after neutrals
  • Use Mist for soft panels and sidebar backgrounds

Don't

  • Turn Gold into a main background colour
  • Introduce extra bright colours outside the palette
  • Mix multiple gradients in one asset

Readability Rules (Non-Negotiable)

  • Do NOT use Gold text on white or off-white backgrounds — insufficient contrast
  • Gold works best as accent on Blue or Charcoal backgrounds
  • Gold button background must use Charcoal (or near-black) text, not white
  • Steel Gray (#51545A) is the minimum for secondary text on white

Press & Brand Assets

Logos, color palettes, typography guidelines, and usage rules for media and partner use.

Download Brand Kit

Looking for typography, spacing, tokens, and component showcase?

Style Guide→